Do small things with great love. — Mother Theresa


It is not news that we are trying to become the best versions of ourselves. It requires time and practice to become an expert in the field. And the challenge is that we are not sure what are the right steps to the excellence.

To answer that let’s start from the basics by identifying the role of the product manager and the set of skills that is necessary to succeed. …

Build successful products by running conclusive and impactful tests


A/B testing has become a great tool in the product world and it is hard to stress its value enough. For many reasons running A/B tests can help you get to your goal faster with the least waste.

A successful idea goes from being a statement to a deliverable feature or a new product. How? By endlessly being tested and proved its value for the user and for the business.

It becomes increasingly important for us, product managers, to have a mindset that is wired to always test our ideas. And surely, most of the knowledge comes from practice but…


In the world of information overload and data noise, it is becoming harder to take decisions. A/B testing has proven to be a great method for making more confident and data-driven decisions.

Grace Hopper has said:

One accurate measurement is worth a thousand expert opinions.

It is hard to disagree. According to McKinsey Global Institute 25-45% of ideas fail. More than that, you have to assume that the best ideas in your backlog require multiple iterations in order to achieve the goal that you have set.

To eliminate the guess game, it has become a standard to use A/B testing…

So much has been written about delivery and so little about discovery.

Discovery is the fundamental part of the product development process and it consists of many steps. One of my observations as a product manager is the lack of developer presence in many of the discovery phases. In this article I would like to focus on the user interviews.

Do developers in your team regularly show up to user interviews? In my experience there are cases I could count on my fingers.

It always seemed to me that talking to the users, observing their behaviour and hearing about their…

A method based on calculation of the confidence level


The way we organise our backlog has a direct influence on the progress and how we handle unknown within a given timeframe.

What are the benefits associated with organised and prioritised backlog and how it can help you?

  • it makes you more confident in the bets you are ready to commit to
  • it makes you faster because you have option B, C and even D
  • it makes you flexible because you know what can come next
  • it makes you calmer because you can better manage uncertainty

There are well-known techniques for the backlog prioritisation such as “Moscow”, “Kano”, “Ranking” …

Ideas make more sense when we express them with numbers.

We live in a fast-paced world where numbers tell a big part of the story. Moreover, we as human beings perceive information much better when we see numbers behind the matter.

But can every idea or assumption to be backed up with data?

Surely. Every idea can be evaluated, though precision will differ from case to case. But there is no doubt that even assumptions that are very UI or UX related can be turned into numbers.

Important to remember:

  1. Yes, it is possible to do an estimation of any…

Who is next?


Would you leave your house, if you would find a mouse in it? The answer is “no”, you’ll try to get rid of it! It is the same thing!”

— says one of the Armenian civilians in Artsakh (historical name of Nagorno-Karabach).

On the 26th of September Stepanakert, capital of Artsakh, fell under shelling from Azerbaijan.

Since then endless number of young lives were lost, many of them were teenagers who urged to the front line to protect their land without a moment of hesitation.

Buses full of young to old men drove from many cities of…

In the world of opportunities…



Everything starts with an idea.

Ideas can come from within the company or be a result of external influence. To turn an idea into a product or a part of it, takes a lot of time. Not only the idea has to fit the roadmap, but it also has to answer two questions:

  1. how much money can it bring?
  2. how much time and money will it cost?

When both of these questions have credible answers, the idea makes it to the backlog and awaits to be presented to the developers and designers. …

You say, you want to become a product manager?

7:45 my alarms goes on.

By 8:35 I got ready, made myself a breakfast with oats and yogurt that I take to the office, checked if my laptop and the test device are in my bag and left the apartment.

I go to the back yard to get my bicycle. I cycle to work.

It’s been 3 months already after loosening the COVID-19 restrictions in Germany that I go to the office twice a week.

I love cycling to work. Most of my route is by the river Isar. The best way to start the day.

8:55 I am in…

“If you want to go fast, go alone. If you want to go far, go together.” — African Proverb

Two flamingos 🦩 crossing each other with their necks
Two flamingos 🦩 crossing each other with their necks
Source: unsplash

UX and Product are incomplete without one another. These fields co-exist and collaboration between them plays a vital role in the company’s success.

What brings both of them together?

  • a goal to solve a user problem
  • a strive to deliver value

In other words, they aim to help people improve their lives by developing great products that provide an exceptional user experience.

What do statistics stay?

Top 100 Statistics by Intechnic gives a whole number of insights into the world of user experience and design with statistics that explicitly outline the importance of the UX. Here are some of them.

  1. When UX improves the…

Tagui Manukian

Product Manager at AutoScout24, passionate about improving people’s lives with great products. Sharing my journey in product development to help others grow.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store